Mortgage Marketing for Brokers & Lenders

Sign up for a listing in our directory

Submit your details and get listed at no cost! We look forward to being your online Mortgage Loan partner.

If you have already completed the signup, you can log in to Account & Rate Administration to edit your details.

Join hundreds of successful brokers and lenders nationwide who has already signed up and had their business and contact details published in the directory - visible to thousands of visitors looking for information and local borrowing opportunities. These visitors are waiting to become your next mortgage leads.

This is an online mortgage marketing channel that you cannot afford to miss out on!

Mortgage leads from our Mortgage Broker and Lender Directory

Visitors find broker and lenders based on their location.

Your listing in the directory will contain the following information:

1. Company Name
2. Local service description
3. Telephone/fax contact details
4. Web site URL link
5. Direct email information
6. License information
7. Specification of loan programs (only if you wish to post rates)

Example:

Registration to the directory is done online. Once you sign up, MortgageLoan.com will review your site and contact you. The listing will cover five cities in one state. For a more extensive listing, our representative will contact you to discuss the options.

Mortgage Marketing: Know your Niche

Specializing in one aspect of the mortgage industry will make your marketing efforts more targeted and more efficient. Review the top three mortgage niches and understand what role you play in the industry.

Identifying and targeting customers are the nuts and bolts of any marketing plan. An enterprise without this knowledge would be as disastrous as framing out a building with thumbtacks and paperclips. Create a solid foundation for your mortgage business by knowing your niche.

Commercial mortgage marketing

As a commercial mortgage specialist, you cater to commercial property owners and, maybe more importantly, those who want to be commercial property owners. You can find existing owners of commercial properties by looking through county tax records. If you already have a residential mortgage business, you can also approach your current customers about your new commercial capabilities. Ideal targets would be the self-employed, home-based customers who are looking to expand. Another option is to pursue strategic relationships with business counselors and accountants who could refer their customers to you. (Read full article...)

Reverse mortgage marketing

Retirees who are concerned about their finances are the most likely candidates for reverse mortgages. You can find them by purchasing a list, by advertising in senior and community publications, or by speaking at senior group meetings. With this niche in particular, it's important to be sensitive about their hopes, dreams, and fears. You can build trust by offering free seminars or unbiased individual counseling on estate planning and related subjects. (Read full article...)

Subprime mortgage marketing

This niche targets the homeowner or home seeker who has credit issues. The conventional means of finding these prospects is through a purchased lead list from a broker. The list provides you with names and contact information, but it's up to you to reach out with a relevant offer. Try marketing debt consolidation mortgages that really work, or offering insight on budgeting and debt management. It's also wise to create visibility for yourself and develop your professional reputation. Ideas in this regard include contributing articles to local publications and sponsoring community events. (Read full article...)

Remember, the best marketing materials and tools are given structure and strength when you know your customer well. This includes where to find him, how to catch his attention, and most of all, how to give him what he really wants.

Also see Direct mortgage marketing (Read full article...)