Mortgage Marketing Article Archive 2007

Become a Source for Better Mortgage Marketing

By:

Catherine Brock - MortgageLoan.com | March 18, 2007

In today's competitive marketplace, it's very difficult to distinguish yourself from other brokers and attract new clients. By making yourself a trustworthy source of information, you'll enhance the service you provide, and set yourself apart from the pack.

Clients Wanted: Mortgage Marketing Tips for Lenders

By:

- MortgageLoan.com | March 09, 2007

Consumers typically know how to locate lenders when seeking a loan, but it's more challenging for lenders seeking consumers. The following basic tips will help you, as a lender, to develop a marketing strategy to attract new clients.

Creating a Marketing Message

By:

Maria Esposito - MortgageLoan.com | February 10, 2007

If you had a magic genie who could grant you three wishes, one of them would probably be to find a real estate marketing idea that would consistently turn leads into customers. Don't waste time dreaming of a genie-spend your efforts conceiving an effective marketing message.

Real Estate Marketing: Creating a Brand

By:

Catherine Brock - MortgageLoan.com | February 09, 2007

Of all the real estate marketing strategies out there, a solid branding program is one of the best long-term investments you can make. The ultimate benefit of effective branding is top-of-mind awareness among your target customers-when they need a real estate agent, they'll think of you first.

Using Realtors for Marketing Leads

By:

- MortgageLoan.com | February 06, 2007

Creating innovative mortgage marketing ideas is an important part of a loan originator's job. Knowing which mortgage marketing tools to use to tap into the homebuyers' market can create many profitable selling opportunities. One of the most useful tools that loan originators have is their local realtor.

Three New Mortgage Marketing Ideas

By:

Catherine Brock - MortgageLoan.com | February 02, 2007

It's a competitive world out there for lenders, and old-fashioned, shotgun marketing techniques are becoming less and less effective. What you really need are mortgage marketing tips that help you spend less time with low-probability cold calling, and more time closing new business.

The Ultimate Lender Market: Tapping Into the Web

By:

Jason Giacchino - MortgageLoan.com | February 01, 2007

The Internet is a vast resource of limitless information and a wonderfully affordable means of attracting customers.

Reverse Mortgage Marketing Tips

By:

- MortgageLoan.com | January 01, 2007

The keys to successful reverse mortgage marketing are finding your audience and making an appealing pitch. Your audience, the senior population, faces a distinctive set of pressures that governs their daily decision making. Recognizing and addressing these pressures is an essential step in building your reverse mortgage business.

Commercial Mortgage Marketing Tips

By:

Greg Mischio - MortgageLoan.com | January 01, 2007

Charles Darwin formed his theory of evolution after visiting the Galapagos Islands. In today's day and age, Darwin could have saved himself the boat ride and just taken a look at commercial mortgage marketing. Why? Because as interest rates climb, only the commercial mortgage lenders who can adapt to their new environment will survive.

Direct Mortgage Marketing Tips

By:

Catherine Brock - MortgageLoan.com | January 01, 2007

Although direct mortgage marketing studies indicate that 80 percent of all sales are made after the fifth contact has been made, there's no doubt that the most important connection is the first one. First impressions apply to mortgage brokers in business as it does to anyone else in day-to-day living. Therein lies the importance of knowing the essential tips for marketing mortgages via direct mail.