Mortgage Marketing Articles

Become a Source for Better Mortgage Marketing

By:

Catherine Brock - MortgageLoan.com | March 18, 2007

In today's competitive marketplace, it's very difficult to distinguish yourself from other brokers and attract new clients. By making yourself a trustworthy source of information, you'll enhance the service you provide, and set yourself apart from the pack.

Clients Wanted: Mortgage Marketing Tips for Lenders

By:

- MortgageLoan.com | March 09, 2007

Consumers typically know how to locate lenders when seeking a loan, but it's more challenging for lenders seeking consumers. The following basic tips will help you, as a lender, to develop a marketing strategy to attract new clients.

Creating a Marketing Message

By:

Maria Esposito - MortgageLoan.com | February 10, 2007

If you had a magic genie who could grant you three wishes, one of them would probably be to find a real estate marketing idea that would consistently turn leads into customers. Don't waste time dreaming of a genie-spend your efforts conceiving an effective marketing message.

Real Estate Marketing: Creating a Brand

By:

Catherine Brock - MortgageLoan.com | February 09, 2007

Of all the real estate marketing strategies out there, a solid branding program is one of the best long-term investments you can make. The ultimate benefit of effective branding is top-of-mind awareness among your target customers-when they need a real estate agent, they'll think of you first.

Using Realtors for Marketing Leads

By:

- MortgageLoan.com | February 06, 2007

Creating innovative mortgage marketing ideas is an important part of a loan originator's job. Knowing which mortgage marketing tools to use to tap into the homebuyers' market can create many profitable selling opportunities. One of the most useful tools that loan originators have is their local realtor.